2003 RESOURCES
Having Children Successfully in Today's Corporate Environment
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100 Best Companies for Working Mothers List, 2002, |
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Tips for Companies Who Seek to Become More "Parent Friendly", |
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Five Insights for Women Planning for Maternity Leave, authored by Terri Chabot, Former VP and General Manager of Carlton Cards Retail |
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Maternity, Parental and Sickness FAQ's HRDC, EI. |
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Work Life Balance in Canadian Workplaces HRDC, Labour - Work Life Compendium 2001 Report published by the University of Guelph |
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March 7th Event Discussion Summary |
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Maternity Leave Legislation Background, Source: Human Resources Development Canada press release, Nov. 6, 2002 |
| Taking Time Off For Bringing Up Baby Article by Katherine Harding, The Globe and Mail, April 23, 2003 |
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Improve the Quality of Your Customer Data - Database Marketing and Management Resources
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For small business: http://www.salesforce.com (ASP Management Tool) |
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Database Marketing: www.1to1.com |
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For larger businesses: www.pdcservices.com |
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For email marketing and deployment services: www.sequentia.net |
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For a copy of the Customer Relationship Management Annual Industry Report Card Study (May 2003) - please send an email to lpollard@accelerategrowth.com and reference the MarketSmarter event. |
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| For a free "lite" database audit - $5000 value - compliments of PDC (www.pdcservices.com) contact gary@pdcservices.com or call 905-771-9575 x 227 (June 12th event attendees only) | |
| For a free Email Marketing Communications Optimization audit ($500 value) and copy of the email marketing survey results from the June 12th event, please contact maggie@sequentia.net, or call 416-203-3656. | |
Navigating the Corporate Ladder
What is the right path to guarantee a successful career?
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Special offer from our keynote speaker, Mary-Frances Fox of Work Creatively! The Work Creatively Career Equity Letter The 12 Biggest Mistakes That Career Changers and Job Hunters Make |
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| Relevant Articles and Event Notes Provided in downloadable Word documents: Selected Quotes from Our Panelists, from MarketSmarter Tips on Building Career Equity, authored by Work Creatively What Should I Do With My Life, provided by Work Creatively Career Networking Techniques, provided by Work Creatively |
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www.workcreatively.com - Career management and implementation services for professionals. www.womentodaymagazine.com/career/career.html - Career Management Tips www.workingmother.com - Work-Life Balance in Parenting and Career for Women www.managers-gestionnaires.gc.ca/career_development/mentoring_e.shtml - Career Mentoring- Government resources www.acpinternational.org - Association for Career Professional www.tocareervoice.com - Career Information |
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Books on Career Change: Po Bronson's What Should I do with My Life Herminia Ibarra's Working Identity Barbara Moses' What Next? Nick Corcodilios' Ask the Headhunter |
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Jack Chapman's Negotiating Your Salary: How to Make $1000 a Minute. This book is available on www.amazon.com The Toronto Board of Trade's GTA Compensation Profiles, available for numerous occupations at $250. Provides an invaluable benchmark for use in salary negotiation! |
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Career Management and Executive Coaching: Mary-Frances Fox, Work Creatively. www.workcreatively.com 416-922-4476 P.J. Fennell, Fennell and Associates- Executive Coaching and Management Consulting |
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| MarketSmarter would like to extend a big thank you to Mary-Frances Fox from Work Creatively, our keynote speaker, for supplying most of the above resources on Career Strategy and Management. |
Integrating the right "Technology" Into Your Marketing Strategy
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Article on Anti-Spam Legislation- U.S.- Nov. 26, 2003 Canadian Anti-Telemarketing Regulation - CMA "Do Not Contact" registry eMarketer, website resource for "all-things" interactive marketing Downloadable 2003 eBusiness Report - Internet's Impact on Process and Productivity Interactive Marketing Resources: www.sequentia.net - Online Communications, newsletters, email campaign development and execution and more! www.wunderman.ca - Advertising and direct marketing services. www.icontent.ca - For interactive content development, copywriting, translation and more! www.bellmobility.com - For state-of-the art, interactive cell phones, text messaging, great rate plans and more! www.pdcservices.com - Improve your data accuracy and improve your return rate! Interactive marketing tools and more. www.crmacanada.com - For resources, networking and research on the subject of Customer Relationship Management |
Be sure to carry on this discussion online at our forum.
