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Catharine Fennell |
Executive Producer of brand you! Catharine brings together her executive experience in marketing, technology and branding to help people market themselves smarter.
Catharine Fennell has been at working at the intersection of branding, Internet technology and media throughout her career holding executive positions in New York and Toronto in former corporate roles and has spent the last seven years in an entrepreneurial role as CEO of Market Yourself Smarter and now CEO of The Original videoBIO Inc. After spending a few years in marketing and advertising in the consumer packaged goods industries both on client and agency side as Director of Marketing, Dermablend Cosmetics and then Account Executive for Brandworks Communications, Catharine went on to join Quadravision which built the first Internet banks around the world. Catharine took the position of Vice President of Marketing when Quadravision was acquired by Bowne in 1998 and moved to New York to head up its North American Internet operation. After that, Catharine stayed in New York as head of Marketing for Mediconsult-Physician`s Online, one of the largest Internet healthcare portals servicing patient communities and physicians`online.
In 2001 Catharine returned to Toronto and launched Market Yourself Smarter in 2002 tapping into the trend towards personal branding and online opportunities in career management, launching programs and events for individuals and corporations including online self assessment tools, learning events and webcasts and an annual research study and event called Walk the Talk tracking companies innovation and authenticity in employee engagement as measured by their employees. In 2005, while running Market Yourself Smarter, Catharine co- launched SWING Think Inc., a company specializing in branded web community development and web t.v. programming for the women`s market and was responsible for the conception and production of the award winning web t.v. show www.defineyourself.ca following women 40+ and their experience of aging, currently in its third season and now being syndicated and airing on Zoomer Online, 50Plus.com and Zoomer T.V.
In 2008 Market Yourself Smarter identified an opportunity in the market to bring together its expertise in web video, programming and personal branding to create a professional, turnkey tool for presenting and sharing professional video bio online and launched the Beta version of videoBIO in October 2008. videoBIOª has since been fully incorporate, launched and rolled out its platform and offering and has quickly grown to be the must-have communication tool for professionals looking to advance their career, build their profile online, personalize their communications or promote themselves or their company.
Catharine has been volunteering for the United Way for 8 years and sits on the United Way Allocations and Agency Services Committee. As a mother of two girls, Catharine is a passionate advocate for women and an active keynote speaker and media source on topics related to Marketing Yourself, Women in Business and Entrepreneurship.