ABOUT US:

Catharine Fennell,
President
Market Yourself Smarter

Recently featured in these articles:
Globe and Mail, June 7, 2008
Globe and Mail, May 28, 2008
Ottawa Citizen, March 12, 2008


Catharine’s career path has taken her from New York-based corporate fast tracker to Toronto-based entrepreneur.

Catharine started her career by developing her marketing and advertising fundamentals on both the client and agency side with Continental Cosmetics- Johnson Products and Brandworks Communications heading up accounts including North American Watch, Atomic Skis, The Globe and Mail and President’s Choice Loblaws.

Catharine later went on to hold executive technology marketing positions in Toronto and New York with Bowne and Mediconsult. In 2001 Catharine decided to apply her expertise to building a company that was dedicated to helping business people navigate their career and find their voice with Market Yourself Smarter, www.marketyourselfsmarter.com which has since grown to become a Nationally recognized brand, career marketing platform and online community.

Building on her passion for women and her know-how in building brands and communities, Catharine joined forces with two business partners in 2005 to launch SWING Think Inc. www.swingthink.com, a boutique agency specializing in marketing WITH women which now works with a wide range of clients helping to translate female consumer insights into marketing and communication strategies that make an impact with women.

Catharine is an active volunteer, in her sixth year Chairing an allocations panel for the United Way of Greater Toronto. Catharine enjoys juggling growing her businesses while growing her family.